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The Positivitype

Type Design + VR Website

The Positivitype is a virtual gallery where I feature my type and lettering work in a virtual reality environment. The goal is for users to have fun in a fully interactive and immersive experience.

Learn about the design concept

This project was created for my Type Design class using knowledge acquired in my Virtual Reality class at the Academy of Art University. I love designing typefaces, lettering, and creating mixed media concepts. For those reasons, I’ve combined all these ideas to create Contento a Friendly Typeface and showcase it in The Positivitype gallery.

Inspired by exploring words with a positive connotation in different languages, I decided to name my typeface Contento which means in Spanish happy, satisfied, fulfilled, and contented. The purpose is to show people that no matter what language you speak, a word can generate different feelings in a person according to the form that is presented or the way it is said.

Virtual Reality Website

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Typeface Development

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Motion Specimen

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