The following information is the stages that I take for crafting your project
It is essential to understand your audience and competition to drive the design process. I analyze the behavior and motivation of your target audience to gain insight into their needs. Also, I study your competition to find out what the market demands. These will give you the information to start developing your project and find the best creative solution for your business.
After learning about your target audience and competition, I gather all the information together. I evaluate and define the best creative solution that goes with your business. I start generating a list of many different ideas to identify new solutions. Therefore, I organize the concepts and choose the one that better suits your products and services.
Based on the concepts generated on the Brainstorm, I create distinctive visual profiles. I combine different elements such as words, colors, images and fonts. I closely study which of the profiles deliver the right message for your company, and it adjusts with your audience's expectations. Most importantly, I evaluate what is the best that conveys your brand personality.
This stage is a fundamental part of the design and development process. For the final look and feel of your product, I produce various rough versions of the design. This process helps to investigate and look for alternatives for your design project. As a result, I have many ideas or problem solutions for the design concept.
At this phase, I start creating the final design concept. To efficiently communicate information to users, I put together graphical elements such as icons, images, and typography. These elements will help users intuitively interact with the product. Also, using the principles and elements of design, I create an aesthetically pleasing project for your business.
It is crucial to understand how users think, behave, feel and empathize with the design concept or product. During this phase, the design project is ready to be shown to potential users. It is time to identify problems and resolved them before launching the design.
The results generated in the Testing phase will be applied on this stage. This iterative process is where the refinements take place. The design concept or product is shown two to three more times to users until all the problems are found. After the problems are redefined and all the refinements are made, your project is ready for the final presentation.
The puspose of the Final Presentation is to visually show and verbally communicate all the process and the result of your design project. During the presentation I will explain the methods, techniques and process used to craft and customize your design concept or product. The final presentation can take place through an online or on-site meeting.