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Fredo

Non Profit Organization - Art intervention to raise funds for children with cancer

Fredo is a fabric toy bear created by two talented interior designers, Luis Martin Sordo and Juan Salvador Martinez. Sordo and Martinez put together 'Fredo & Friends Auction'. It is an event to raise money for foundations that support disadvantaged children. In 2010 for the first time, Sordo and Martinez gave a Fredo to different Mexican personalities in its simplest form to transform it into a unique copy. Later those bears would be auctioned, and the funds raised would be donated to the chosen charity.

Learn about the design concept

In 2017, the presidents of Rotary International brought the event 'Fredo & Friends Auction' to the capital of the state of Veracruz, located in southeast Mexico. They invited me to artistically transform a Fredo to raise money to help children with cancer.

I named my design 'Fredo of the Good Wishes'. I was inspired by the iconic figure of Santa Claus, who brings gifts to well-behaved children on the night of Christmas Eve. My idea was to create a Fredo bringing presents full of good wishes to children with cancer. I chose 12 words to represent each month of the year and the things kids need to thrive. To illustrate the words, I painted patterns all over Fredo's body. The colors and graphics symbolize each wish, and the same illustrations combine with the gifts. I want to convey that as a society we all have the responsibility to nurture children in need with health, love, hope, security, happiness, faith, dreams, companionship, luck, tranquility, joy, and wisdom.

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Ideation

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Process

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Photoshoot

by Arash Moradi

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Event Highlights

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