Juicyholic is an informative website where people can find juice and smoothie recipes. It includes a survival guide to staying on a detox for three days in a healthy way. The goal is to advocate for a healthy lifestyle and promote to intake of fresh fruits and veggies daily.
The color palette found in fruits and veggies served as an inspiration for developing the design concept. Fun and enjoyment are the values conveyed in the Juicyholic project. The logotype represents the movement of liquid and water splash. The color palette used in the logotype transmits vitality, freshness, and liveliness.
I choose to anthropomorphize fruits and veggies to promote their benefits playfully. The objective to create three-dimensional volumes of fruits and vegetables is to contrast with the anthropomorphized images. The intention to use both concepts was to create a parallel universe of fresh produce. A simple site map creates the web to let users easily navigate to find recipes. The web design concept suggests minimalism creating balance and contrast between information and images.