Juicyholic is an informative website dedicated to providing juice and smoothie recipes. It features a survival guide for maintaining a three-day detox in a healthy manner. The main goal of the site is to promote a healthy lifestyle and encourage the daily consumption of fresh fruits and vegetables.
The design concept for Juicyholic is inspired by the vibrant colors of fruits and vegetables, conveying fun and enjoyment. The logotype suggests movement with a splash effect, while the color palette reflects vitality and freshness.
I choose to anthropomorphize fruits and vegetables to playfully promote their benefits. The aim of creating three-dimensional representations of these produce items is to contrast with the anthropomorphized images. By using both concepts, I intend to create a parallel universe centered around fresh produce. A simple site map will allow users to easily navigate and find recipes. The web design concept emphasizes minimalism, creating a balance and contrast between information and images.
