Monroe Real Estate was seeking a logo that reflects integrity, efficiency, and professionalism. They aimed to convey that they are a dynamic and experienced team, proud of their quality service. Their target audience includes real estate buyers and investors.
The fundamental geometric shapes of a house serve as inspiration for creating a strong and modern brand image. I designed this logo using a letterform that incorporates a recognizable image, which has been simplified and stylized.
The colors and typography of the logo evoke important feelings and moods essential for building brand recognition. As a result, the chosen color palette and typography convey emotions of luxury, safety, and a sense of protection.
