The purpose of this app is to provide meditation tracks that users can play while they are walking. This smartphone app reminds the user to listen to meditation tracks everyday making sure that users stick to a new daily routine. The idea is to keep the user in the present and focused. This walking meditation app emphasizes not only meditation but also focus, inspiration, and relaxation. It helps users to feel more at peace.
Various mandalas are part of the design as symbols of the spirit, cosmos, and universe. The entire design concept is symmetrical and balanced to transmit the mood of a spiritual space.
The turquoise color in different tints is used in the entire design because it is associated with meanings of refreshing, calming, energy, wisdom, serenity, creativity, emotional balance, spiritual grounding, tranquility, patience, and intuition.
The target audience is super busy people who need a respite in their life. People who want to enhance memory, reduce stress, and be focused. For that reason, an efficient user experience design makes Serene a very accessible and interactive application.